Web Streaming – Webcast – Online Broadcast – Live Stream – Streaming Online –
If you’ve clicked on this link you’ve already realised the potential of web streaming. Nowadays it’s not just about a webcam and boardroom video conference but more a chance to make your own event a live TV programme. Not only that, you can make the programme available for streaming after the event.
Think about it: your conference room is full and you’ve booked an overflow room for delegates due to oversubscription. They want to feel like they’re in the room too so they need ambience, atmosphere, buzz, interaction with the stage platform, visibility of presenters as well as their fellow delegates. We achieve this with a big screen and sound system in the overflow room fed with camera images and clear sound from the main conference room. Not only that, the overflow audience can use roving mics to feed their questions to the main stage.
Now bring in the power of the internet. Not just 100 extra seats in the room next door but 1000, 5000, 10,000 viewers all able to feel the atmosphere and make their own live contributions.
If, like most event organisers, you have an entrepreneurial head, you’ll now realise the revenue-generating opportunities available. Think of regular commercial TV channels and apply a simple sponsorship deal to your event with a pre or mid-stream advert or corner-screen “webcast brought to you by” logo. If it’s a pay-to-attend event you can consider pay-per-view. All viewing statistics can be brought to you live and after the event.
Here are 10 things to consider when planning a live webcast:
- WHY are you streaming? Is it for expanding awareness, greater audience inclusion without travel, revenue opportunity, post-event distribution?
- WHAT do you want to include in the broadcast? Stage action and presenters, on-screen presentations, audience participation, video inserts, other viewers’ input, social media feeds?
- WHERE will your viewers watch your event? On a big screen in a remote location? On your website? On a, event-branded web page?
- SOUND needs to be heard in-house and online
- LIGHTING will be needed for anyone on camera
- VIDEO feeds from laptops and cameras will need feeding to the stream
- ATMOSPHERE needs to be relayed with microphones, well positioned cameras and lighting
- VIEWERS need to connect with the event via video and/or audio
- PRE AND POST WEBCAST – do you need a holding slide, video loop, advertisements, music, wide angle view of the event room? Anyone viewing will want to know something is about to happen!
- WHAT HAPPENS AFTER – do you want to make the webcast available for future repeat viewing? Do you want a condensed video clip or set of clips made to show highlights, social media posts, future event promotion?
Once you have these answered you’ll be in a position to give a concise brief to a web stream service supplier and start working on your budget.
Don’t forget, it can be as simple as a talking head with slideshow to a full product launch broadcast, nothing really is too small or too big to make an exciting programme!